Whichever situation youre in, youre responsible for making sure that whatever calls, meetings, and requests that get through to your executive are the best use of her or his time. Media To keep things working without any kind of conflict, we are introduced to four theories that mass media uses. Due to social media jumping the gates, and with the wide range of accessibility, the differences between public opinions and what is journalistic news is made indistinct. The increasing audience participation with news construction, has created reciprocal journalism. 1. Facebook and similar social media pages content, is relayed among users with no gatekeepers to help filter, fact-check and edit information which is spreading through these environments (Allcott & Gentzkow, 2017). Journalism becomes a structure of public communication, by the journalists and audiences becoming analogous (Steensen & Ahva, 2014), this is increasingly common through social media outlets. Gatekeepers require a media environment that distinguishes the relationship between journalists and the public while providing newsworthy, in-depth, and honest reporting. It's the person responsible for deciding who can get through to the decision-maker, with the goal of preventing interruption from bothersome visitors and callers. With todays fast-paced and competitive media environment, these social media channels have seen a significant rise, creating outlets where anyone can be a journalist. Social media's role in America's polarized political climate; Social media ethicist says regulation goes beyond moderating content; These platforms, he explained, though varied in ownership . This corresponds with the need for journalists to be gatekeeping what gets placed within the news and what is truthful and reliable. No matter the type of gatekeeper, you should always make it a priority to be respectful if you hope to get through to the decision-makers. WHO ARE THE AUDIENCES, AND WHO ARE THE JOURNALISTS? Gatekeepers ultimately craft and conduct what is being published to the masses, therefore they determine what is to become the publics social reality, and their view of the world (Shoemaker & Vos, 2009). Save my name, email, and website in this browser for the next time I comment. Content Analysis Hindu Vs Toi Vs Telegraph. doi:10.1016/j.chb.2016.09.020, Heinonen, A. Gatekeepers require a media environment that distinguishes the relationship between journalists and the public while providing newsworthy, in-depth, and honest reporting. Protecting your executives time will help to ensure her or his success, thereby increasing your value and solidifying your position. So, why do we require gatekeeper journalists any longer? This cookie is set by GDPR Cookie Consent plugin. Audiences have become too used to this fast-paced and competitive environment of breaking news and sometimes lack understanding, that what is published into the media is not always reliable and honest. Instead, it's better to treat the gatekeeper professionally and with respect. If you want to go above and beyond, consider doing additional research on the company or person requesting your executives time. Blom and Hansen (2015) discovered that there was a strong inclination in tabloid and commercial media. B2C salespeople also have to deal with gatekeepers, although the gatekeeper function is less formal. They can't take every call or see every visitor because it would take them away from their primary focus and job responsibility. Marketing Education. Salespeople should be aware of the type of gatekeeper they're talking to so they can tailor their approach accordingly. Participatory Journalism. This website uses cookies to ensure you get the best experience on our website. Blockchain + AI + Crypto Economics Are We Creating a Code Tsunami? A gatekeeper who allows someone unworthy to have access to the boss will likely be reprimanded, so they're motivated to do their job well. Examples of these roles include encourager, harmonizer, compromiser, gatekeeper/expediter, observer, and follower. Peacock (2016) referred to the fact that clickbait may well be the death of journalism and good journalism is becoming systematically obscured. (2014, November 7). Being the gatekeeper is arguably the most important role an executive assistant plays. She has her BA in Strategic Communications from the University of Minnesota and now resides in Northern Montana. This is because professional journalists need to assert control over news construction, as there needs to be a regulated system which audiences can access for educational and topical news (Groshek & Tandoc, 2016). The gatekeeper role is one of the most important roles you can play as an executive assistant. The cookies is used to store the user consent for the cookies in the category "Necessary". The issue with credibility and professionalism within journalism, is that majority of journalists need to be able to uphold these standards, to try to differentiate them from the overcrowded fake news and clickbait articles which take up a significant portion in our media environment. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi Mammalian Brain Chemistry Explains Everything. The main goal of this research was to establish a baseline for measuring and conceptualizing the gatekeeping influence of professional news organizations' social media editors. You are bound to get requests that are not worth your executives time. Acquire and maintain a working knowledge of relevant laws, regulations, policies, standards, or procedures. Being a gatekeeper carries important regulatory responsibilities. Colin Peacock (2016) commented on the rise of clickbait within our media environment, as he explained that, the need to attract as big an audience as possible online, it encourages the media to give pride of place to some pretty cheap and nasty stuff sometimes, which may be fun, but it doesnt make them look too flash, but it is more of a struggle to sustain the stuff of substance, which really does.. The shift in society, through social media sites has seen this gatekeeping nonessential for journalism, as these sites jump the gates of traditional journalism, and the audience have the ultimate control over what they read, see or hear in these media echo chambers. Social media sites like Twitter allows audience members to outpace traditional business models for journalism, as it breaks information and live photographs from events, although these outlets give no substance as you are only allowed a maximum of 160 characters in a tweet. Being an effective gatekeeper will play a huge part in giving your executive that time. Journal of Economic Perspectives, 31(2), 211236. The need for gatekeeping in todays media environment is stronger than ever, as there needs to be an honest public sphere which provides academic, cultural, historic, and ethical news, which has been filtered through by gatekeeping journalists. Click here to review the details. The best way you can contribute to your executives success is by ensuring there is time in her or his calendar for the meetings and activities that really matter. A company's gatekeeper is typically the front line person, such as a receptionist or secretary in a business. It appears that you have an ad-blocker running. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. THE ERA OF CLICKS. This was recently shown at the Sydney Opera House. Shoemaker, P. J., & Vos, T. P. (2009). Digital Journalism, 3(1), 118. Many gatekeepers develop a level of hostility towardoutside salespeople. Download to read offline. If you want to have a chance to sell your product, you've got to learn how to get through the gatekeeper first. The definition of a gatekeeper is a person who controls access to something or someone. Audiences have grown accustomed to the fast-paced and competitive nature of breaking news, and they sometimes fail to recognize that what has published in the media is not always accurate and reliable. The best way you can contribute to your executive's success is by ensuring . Required fields are marked *. Retrieved from http://www.gallup.com/poll/195542/americans-trust-mass-media-sinks-new-low.aspx, Sydney Theatre Company. These cookies track visitors across websites and collect information to provide customized ads. Don't try to get past them; let them do their job and arrange an appointment for you to see the decision-maker. These pressures are usually proposed upon them by higher influences within their media organisations and the audiences who participate within these public spheres. People are becoming increasingly aware of this media environment through different platforms. There is no trick that will keep the gatekeeper and the decision-maker from getting annoyed by you, which isn't good if you're hoping to make a sale. Mona Grace Camposano By accepting, you agree to the updated privacy policy. When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. Looks like youve clipped this slide to already. You have the authority to turn down meeting requests that dont align with your executives goals or schedule. Enter the gatekeeper, who shields and protects the person in charge. A good gatekeeper will vet any requests before they get through to her or his executive. Make improvements, solve problems, or take corrective action when problems arise. Fake news has created a lot of social and economic costs, as it is problematic for consumers who believe everything they read, thus making it harder for them to interpret the world truthfully and this then has an effect on them voting in the election (Allcott & Gentzkow, 2017). The SlideShare family just got bigger. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. Love podcasts or audiobooks? We also use third-party cookies that help us analyze and understand how you use this website. Negotiate with individuals or organizations to resolve conflicts, disputes, or grievances. Some executive assistants and administrative professionals sit at reception or outside of their executives office, incorporating a physical element to the role. 1. A good gatekeeper is intuitive and can detect an unimportant interruption quickly. Getting Through Different Types of Gatekeepers. Being the gatekeeper is arguably the most important role an executive assistant plays. The number one tip to be a great gatekeeper is to make sure you are aligned with your executive and have a solid understanding of her or his priorities. Stuff of substance in a clickbait climate [Radio broadcast]. The affordance effect: Gatekeeping and (non)reciprocal journalism on Twitter. It's best to treat these kinds of gatekeepers as extensions of the decision-maker. doi:10.3386/w23089, Blom, J. N., & Hansen, K. R. (2015). They're rarely involved in the decision-making process, so your best tactic may be to use the system to your advantage. JNews WordPress Newspaper Magazine Blog AMP Theme, Legendary City News Bureau editor Paul Zimbrakos dies at 86, EXCLUSIVE: The Cast Is Set For Adaptive Studios Sci-Fi Comedy Series Stellar People + Pluto TV. They are typically the first people you encounter when you call or visit an officethe receptionist, secretary, or executive assistant, for instance. Reddit. Smith, B. The Journalists Relationship with Users, in Participatory Journalism: Guarding Open Gates at Online Newspapers. As with the executive assistant, you might want to devote some time to selling to them as well. There is now a need, more than ever before, to provide gatekeeping journalists with a safe environment, where they do not need to rely on audience feedback. Communication & Society, 28(3), 111. Therefore, we need gatekeepers to help dissect this, and bring out the truth in the news, and create an honest public sphere, which can control professional standards. Tap here to review the details. Gatekeepers are there to block unwanted callers or visitors from getting to key decision-makers in the business. This website uses cookies to improve your experience while you navigate through the website. Your email address will not be published. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Gatekeeping describes the process by which news stories are filtered by journalists and editors for dispersal in any medium. Investment Dealers and their Approved Persons are gatekeepers to the capital markets, given that they manage the point of entry for both investors and issuers. 1 like 4,984 views. Fake news comes with clickbait, and it is present within this social media environment now more than ever. One who monitors or oversees the actions of others. Gatekeepers must act in the best interests of the capital markets by taking action when observing activity that may . Biggins (2016) drew on this, and expressed, The media today has collective ADHD; by constantly skimming the surface we rarely find out whats happening underneath until its too late. (para. As the name suggests, the media is meant to have the public's interests met through its work. There is an overarching need to safeguard what is being published to the public throughout the mass media, to try deregulate click bait articles and fake news. Hanna Jemima Yopyop. BuzzFeed used forward referring headlines on news websites compared to non-commercial and non-tabloid media, (p.98). Analytical cookies are used to understand how visitors interact with the website. doi:10.1016/j.pragma.2014.11.010, Groshek, J., & Tandoc, E. (2017). In business, a gatekeeper is exactly what it sounds like: someone standing at an entry point to prevent unwanted traffic from coming through. We dont do clickbait, insists BuzzFeed. Journal of Pragmatics, 76, 87100. Journalist Gatekeeper Responsibilities. Because of the wide range of accessibility provided by social media, the distinctions between public opinion and journalistic news have blurred. Activate your 30 day free trialto continue reading. Clipping is a handy way to collect important slides you want to go back to later. Pro-tip: There are hundreds of articles circulating the web that give sales teams advice on how to get past gatekeepers. Dont be afraid to say no. This allows for audiences to create preferences of news content, and this contributes to the ever-changing power dynamics between the public and journalists (Groshek & Tandoc, 2016). The cookie is used to store the user consent for the cookies in the category "Other. These cookies ensure basic functionalities and security features of the website, anonymously. The gatekeeper screens calls and visitors, typically deflecting ones they believe are unimportant. Ask follow-up questions to determine if the request is worth your executives time. As an EA, your primary goal is to help your executive be successful. For a salesperson, interacting with gatekeepers of various kinds is a key skill to develop. This cookie is set by GDPR Cookie Consent plugin. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. For instance, in countries marred by corruption, nepotism and other vices from the government in power, the media holds the government . These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. New Zealand: Mediawatch. AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017, Pew Research Center's Internet & American Life Project, Harry Surden - Artificial Intelligence and Law Overview, How does CRM help in marketing l NeoDove.pdf, TUTORIAL 6 Understanding value proposition.pdf, Crawl Capacity Management - Melb SEO Meetup - Nov 2022, Materi Perlindungan Konsumen di Era Digital_Bapak Andrijanto.pdf, unit_1___week_1_Digital_Marketing_-_intro_to_digital_marketing_slides.pptx, Tips To Choose an SEM Company In Singapore, No public clipboards found for this slide. Make sure to educate yourself on the various mechanisms salespeople use so that you can shut down their attempts. Retrieved from http://www.stuff.co.nz/entertainment/tv-radio/92428382/opinion-are-jono-and-ben-ripping-us-off-when-they-stage-their-jokes, Mellado, C., & Hellmueller, L. (2015). Free access to premium services like Tuneln, Mubi and more. Therefore, why do we need gatekeeper journalists anymore? Although, given the ever-changing media environment, the studies of the nature of journalism and the evolution surrounding it, it is unclear the future of journalism, due to the digital era (Steensen & Ahva, 2014), therefore we cannot conclude that these fake news and clickbait articles will lead journalism to expire. (2016, September 6). The role of a gatekeeper within journalism is of extreme importance in todays media environment. Working at Student at Polytechnic University of the Philippines. Theories of journalism in a digital age. Always be respectful when telling a requestor no. Q&A: Jonathan Biggins on Talk. According to the Westley Mclean model of the editorial function, gatekeeping is described as the role of the . Other EAs are digital gatekeepers. Learn on the go with our new app. This can trap users in a social media environment, such as Facebook, where clickbait articles are currently available. This is understandable if you consider that salespeople frequently resort to trickery or outright lying to get past gatekeepers to reach the decision-maker. Clickbait is essentially a style technique used to lure and induce curiosity so that the audience click on the headline and then read on from there (Blom & Hansen, 2015). Retrieved from https://www.buzzfeed.com/bensmith/why-buzzfeed-doesnt-do-clickbait?utm_term=.wi92JE041#.tmjYo0b2Q, Steensen, S., & Ahva, L. (2014). We've updated our privacy policy. Bridging the Gap Between Data Science & Engineer: Building High-Performance T How to Master Difficult Conversations at Work Leaders Guide, Be A Great Product Leader (Amplify, Oct 2019), Trillion Dollar Coach Book (Bill Campbell). Your job is to protect your executive and sometimes that requires you to be persistent and unwavering. Negotiate contracts for services or supplies. 09, 2015. Gatekeeping as a theory, is the news selection and extraction of news, which then gets passed through a series of gates (the journalists), and gets transformed and ends up in the news (Groshek & Tandoc, 2016). A project report on comparative analysis of the new indian express, times of News values, gatekeeping, framing, agenda-setting and peace journalism, Irresistible content for immovable prospects, How To Build Amazing Products Through Customer Feedback. An executive assistant must protect her or his executives time in order to ensure the most important projects stay on track. BuzzFeed was created within the internet era, therefore did not have to adapt to an online social environment, thus their behaviours are fundamentally different to media legacy journalists or organisations which has struggled within this shift. (Groshek & Tandoc, 2016, p. 205). A recent poll expressed that 62% of US Adults receive their news from social media, and with the fake news epidemic surrounding the 2016 American elections, Trump would have never been elected if it wasnt for the fake articles which controlled the polls (Allcott & Gentzkow, 2017). For an example, a journalist may decide to cover a story on New Zealand earthquakes, but will only extract parts of the news that are relevant and credible to be processed and supplied to the public, and then this becomes the news. These cookies will be stored in your browser only with your consent. Start by explaining what you're offering, then tell them that you'll touch base again in a week or so. This is because professional journalists must assert control over news production, and audiences must have access to a regulated system for educational and topical news. The ideal approach will depend on the type of gatekeeper you are dealing with. The main goal of this research was to establish a baseline for measuring and conceptualizing the gatekeeping influence of professional news organizations social media editors. If she isn't coordinating chaos, she can be found on her family farm or hiking in Glacier National Park. The problem with these online headlines, is that audiences can perceive them as relevant and reliable news sources when they are most likely not, for example Buzzfeed or theedge.co.nz. Americans Trust in Mass Media Sinks to New Low. You also have the option to opt-out of these cookies. Gatekeepers and Outside SalespeopleSworn Enemies? Director Jonathan Biggins exclaimed that, there is no sustainable business model for serious journalism available through the internet. Clickbait takes up majority of the articles on social media, which target particular audiences to get more clicks on their page or more likes. They are typically the first people you encounter when you call or visit an officethe receptionist, secretary, or executive assistant, for instance. The rate of media consumption and the influence of fake news and clickbait articles indulges and influences the public, and if they are not critical enough with the websites, articles, facts and information being exposed to them, then they will try to make truth of the world from these fabricated news outlets. If everyone is a journalist, then no one is. A gatekeeper in a business is there to keep many incoming calls from getting to any key decision-makers in the organization. Allcott, H., & Gentzkow, M. (2017). Without assistance in prioritization, executives can easily become inundated with meetings they don't need. Salespeople should be aware of the type of gatekeeper they're talking to so they . Necessary cookies are absolutely essential for the website to function properly. Click bait: Forward-reference as lure in online news headlines. Social media and fake news in the 2016 election. The Role of Media Gatekeepers. You never know when you may run into the person again, or when your executive may develop a business relationship with that person down the road. doi:10.15581/003.28.3.111. This can give you further insight, as well as allow you to provide more context to your executive before she or he takes the meeting. Computers in Human Behaviour, 66, 201210. The public need reliable, intelligent and relevant sources which they can go to for news, thus creating a push to try and deregulate clickbait and fake news within the media. Audiences rely on these sources with interesting headlines, due to this fast-paced media environment, they have a short attention span on what is credible. (2014, November 7). We relied on aggregated engagement statistics cause the fact that data on individual user engagement with news items is generally not available due to privacy concerns. More than ever before, it is critical to provide gatekeeping journalists with a secure environment in which they are not reliant on audience feedback. The public requires trustworthy, intelligent, and relevant news sources, prompting a push to de-regulate clickbait and fake news in the media. Now customize the name of a clipboard to store your clips. (2016, September 11). WHY IS THERE A NEED FOR GATEKEEPING JOURNALISM, WHEN ANYONE CAN BE A JOURNALIST? A secretary who controls who gets an appointment with a president of the company is an example of a gatekeeper. Here's what you need to know about this important job. doi:10.1080/21670811.2014.927984, Swift, A. This shift has seen national news organisations such as Stuff.co.nz, accommodating to the audience feedback, by using polls and a comments section for the public to react to their articles. Understanding your executives preferences will help you effectively manage his or her calendar. Professional journalists need to assert control over news construction and protect their statuses among the public. In todays media environment, the role of a gatekeeper within journalism is critical. Peacock, C. (Producer). We can use time series analysis to see when news items spread quickly on social media, and if this possible to predicted by certain events, by tracking these statistics over time. Your goal should be to gain their cooperation so your sale is far easier to close. Individualistic roles are generally the less desireable roles. One that is in charge of passage through a gate. Gatekeepers ultimately construct and conduct what has published to the public, thereby determining what will become the publics social reality and worldview. Because of the high consumption rates of clickbait, fake news, and non-journalistic social media pages, gatekeeping journalists are in need. B2C gatekeepers generally turn out to have a say in the purchase, so it's extremely important to be respectful toward them. Groshek and Tandoc (2016) explains this within their article: There is need for gatekeeping journalists, especially due to the high consumption rates of clickbait, fake news and non-journalistic social media pages. This all comes down to the publics need for credibility. Make sure that you have an understanding of how many meetings your executive would like to have every day, what time of day she or he is most productive in meetings, and so on. Why BuzzFeed Doesnt Do Clickbait. The audience wants to know that what they are reading is accurate and honest, and because a journalists traditional role is to serve the public and uphold ethical standards, gatekeeping is still important in todays diverse media environment. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. This creates a public sphere where the audience can have a space to express what they believe is right, although this is not always the best look on journalists, as their hard-work gets manipulated and dejected. Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. 6). Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. As an executive assistant, you are likely scheduling meetings for the executive you support. These roles contribute negatively to the group . It means that you intentionally filter requests, letting through what is important and politely declining what is not. On the basis of an online survey conducted among young Chinese adults, this study examines how the association between media usage and political trust can be explained by three factors: the mediating roles of the perceived credibility of traditional and social media; the moderating roles of trust in sources - media and non-media sources alike; and Chinese Communist Party (CCP) membership. The public need reliable sources that they can gain news and information from. It is typically the first person you'll encounter if you call or visit the office. The alternative is to antagonize them to the point that you'll have no chance of ever speaking to the decision-maker. In a recent poll on Gallup, American citizens trust within the mass media has dropped to an all-time low of 32% confidence within the media. You can read the details below. Without the need for gatekeepers, fake news is pumped into our media system and public sphere. Understanding what a gatekeeper is, why the role is so important, and how to perform the role well will make you an even bigger asset to the executive you support. Allcott and Gentzkows findings are highlighted below, expressing the effect which these fake articles have created in our society. We've encountered a problem, please try again. In recent years, there has been blurred lines between establishing who the media audiences are and who the journalists are in todays society. The audience then shift their attention to rewarding bloggers, twitter accounts and unreliable news as it is more interesting, and gains clicks. As an EA, your primary goal is to help your executive be successful. If the audience is not well versed in the difference between fact and fiction, they will believe anything they hear in the public sphere. It all boils down to the publics desire for trustworthiness. In arestaurant, it may be the matred'. This BuzzFeed page as shown below, has no news worthy content, although this is what is being exposed within online sources and if audiences are not critical with the information they are receiving, they then interpret these media clickbait articles as relevant and resourceful news. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Anyone who isn't calling to complain or to buy something, but instead wants something for themselves, such as a salesperson, is denied access. Wendy Connick, a specialized content writer, financial services guru and enrolled agent, has been writing and offering financial advice since 2007. Without assistance in prioritization, executives can easily become inundated with meetings they dont need.
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